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Like United Artists and Universal, Columbia was a horizontally integrated company. It managed production and distribution; it did not own any theaters. Helping Columbia's climb was the arrival of an enthusiastic director, Frank Capra. In between 1927 and 1939, Capra continuously pressed Cohn for better product and bigger budget plans. A string of hits he directed in the early and mid 1930s strengthened Columbia's status as a major studio.
Up until then, Columbia's presence had actually depended on theater owners ready to take its films, since it didn't have a theater network of its own. Other Capra-directed hits followed, consisting of the original version of (1937 ), with Ronald Colman, and (1939 ), which made James Stewart a major star. [] In 1933, Columbia worked with Robert Kalloch to be their primary fashion and females's costume designer.
Kalloch's employment, in turn, persuaded leading starlets that Columbia Pictures intended to purchase their careers. In 1938, the addition of B. B. Kahane as vice president would produce Charles Vidor's Those High Gray Walls (1939 ), and (1940 ), the very first joint film of Rita Hayworth and Glenn Ford. Kahane would later on become the President of Academy of Movie Arts and Sciences in 1959, till his death a year later on.
At Metro-Goldwyn-Mayer, the industry's most distinguished studio, Columbia was nicknamed "Siberia", as Louis B. Mayer would use the loan-out to Columbia as a way to penalize his less-obedient finalizings. In the 1930s, Columbia signed Jean Arthur to a long-term contract, and after (1935 ), Arthur ended up being a significant comedy star. Ann Sothern's profession was introduced when Columbia signed her to a contract in 1936.
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Numerous theaters counted on westerns to draw in huge weekend audiences, and Columbia always recognized this market. Its very first cowboy star was Dollar Jones, who signed with Columbia in 1930 for a portion of his former big-studio income. Over Brad Crum launched scores of outdoor experiences with Jones, Tim Mc, Coy, Ken Maynard, Jack Luden, Bob Allen (Robert (Tex) Allen), Russell Hayden, Tex Ritter, Ken Curtis, and Gene Autry.
